Monday, January 4, 2010

Kopi Luwak Tasting at Zeke's on January 10

Press release from Zeke's Coffee
3003 Montebello Terrace

Baltimore, MD – December 28, 2009 — Local Coffee Roaster, Zeke’s Coffee, is hosting their Third Annual Kopi Luwak Tasting, a unique opportunity to drink one of the rarest and most expensive coffees in the world.

The Asian Palm Civet, or Luwak, is a small weasel like mammal that makes its home on the islands of Sumatra, Java and Sulawesi. The Luwak eats native coffee berries as a part of its natural diet, but the Luwak, being a picky eater, only goes for the ripest and freshest coffee berries. The Civet eats the coffee berries whole and digests the fruit but excretes the pit, or coffee bean. The Luwak feces is harvested, washed and sold for upwards of $600 per pound due to its rarity and unique coffee characteristics.

Due to the digestive process of the Luwak, the coffee, or Kopi, loses almost all of its natural acidity and becomes earthy and robust with a flavor like no other coffee. “Kopi Luwak is the most unique cup of coffee I have ever drank,” says Zeke’s Coffee President Thomas Rhodes. “Once you open your mind about the whole poop thing, which isn’t hard to do considering that the coffee beans are washed and roasted at over 400 degrees, then you can truly taste Kopi Luwak, an entirely unique and exquisite coffee experience.”

Kopi Luwak is one of the most expensive coffees in the world, but you do not have to pay $600 a pound to try it. On Sunday January 10th, people get to sample a cup of Kopi Luwak for just $10. They can also get a combo deal of a ticket with a Kopi Luwak T-shirt for $20. The tastings are every hour from 8am to 3pm on Sunday January 10th, and they will sell out so be sure to get your tickets now.

Zeke’s Coffee has been small batch roasting fine quality coffees from around the world since 2005. Zeke’s roasts coffee to order and only roasts ten pounds at a time, which ensures quality and freshness for all of their customers. The Zeke’s Roastery, in the Lauraville neighborhood of Baltimore, is open Tuesday through Sunday and welcomes all coffee connoisseurs to come sample some of their dozens of coffee varieties and blends.